Reach Your Goals at Expo West!

Develop an impactful strategy and connect with the right people to make the most out of this annual natural products trade show in Anaheim

Get Valuable Expo Tips

Show-floor Opens in









Strategize Effectively

Join a value-packed webinar to learn best practices and hone in on your Expo plan. Sign up now to watch it and instantly receive a free checklist and goal planner.

Make Your Strategy

Prepare Like a Pro!

Use "The Insider's Guide to Natural Products Expo" ebook to ensure that you're fully prepared for the 4-day trade show. This 50 page PDF has tried and true tips from industry experts to guide you every step of the way. 

Download Best Practices

About Expo West

Natural Products Expo West is the largest trade show and conference for the natural, organic and healthy lifestyle marketplace. Each year it becomes bigger and bigger: in 2018 there were 85,540 attendees and 3,521 exhibitors!

Register to Attend Expo

Note: this professional industry event is not open to the general public. However, anyone is welcome to participate in the resources listed on this page.

Free Online Training


Strategize with Expo veterans Whitney Lauritsen and Jason Wrobel. In this free webinar they share best practices they've learned through attending over 15 food trade shows each.

Prepare your brand, develop a powerful strategy and create impactful and unique social media content during the show.

Anyone is welcome to join. Even if you're not attending Expo West this March you'll still learn a lot of valuable information for similar trade shows and events!

Watch the Webinar

About Your Guides

Whitney Lauritsen and Jason Wrobel are two leading vegan content creators, high performance wellness coaches and healthy living crusaders. With nearly 25 years of experience in blogging, video hosting, content creation, digital marketing and health coaching, they offer a wellth of experience and enthusiasm to help you generate more joy, abundance and connection in your life and business.

Whitney Lauritsen

is the founder of Eco-Vegan Gal, an online empowerment brand that aims to inspire people to lead healthy, happy, eco-friendly lives. She creates YouTube videos, curates content on social media, speaks at live events and develops digital products like ebooks and online business strategy courses. This is her 11th year attending Expo West.

Jason Wrobel

is a celebrity chef, bestselling cookbook author, TV host and 12-year veteran of Expo West. With more than 20 years of experience in holistic, plant-based nutrition and entrepreneurship, his offerings are fueled by his passionate, lighthearted and fun vibes. This is his 13th year attending Expo West.

The Insider's Guide to Natural Products Expo 

50 Page Strategic Handbook

The tips shared in this 50 page PDF help attendees and exhibitors have an extraordinarily successful time at this special show. Whether you’re new to the event or an Expo veteran, you’ll pick up some useful tactics.

You’ll feel more relaxed, more prepared and more confident.

You’ll be equipped with strategies to make the most out of important business opportunities and stand out from the crowd.

The goal is to help you have the best experience ever at Expo.

Download Your Copy

Get in Touch

Have a question or want to get in touch with Whitney and Jason?


50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.